Tools we use in our own work.
Each tool gives you a fast first read. They're built to be used with an analyst, not instead of one, so every result says how far to trust it.
Ad analyser
See what your ads actually say.
Classifies every ad by proposition, benefit, customer need and funnel stage, then shows which messages you over-use, which you never run, and how you compare with competitors.
Good for: a messaging audit before a new campaign, or a quick look at a competitor's positioning.
Budget allocator
Find where the next £ works hardest.
Analyses campaign-level spend and conversions to find campaigns held back by budget despite good returns, and spend that isn't pulling its weight. Every suggestion comes with a confidence level.
Note: it works on the conversions your platforms report. For whether a channel actually causes sales, see Marketing measurement.